Your eyes are drawn to her extreme eyelashes in this small space ad for Infusion in the Northwest Herald (Crystal Lake, IL).
A simpler layout, less ad copy and more feminine font will make this one easier on the eyes and cause more women to "Say Eye Do."
Infusion sports a snappy slogan...where makeup, artistry and beauty meet. And the offer-- buy 2, get 2 free-- may be compelling, if not lost in the message.
