Take Your Sweetie to Tahiti

Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to something snappy and bold the phone numbers so they are easier to spot.

Eye see

Your eyes are drawn to her extreme eyelashes in this small space ad for Infusion in the Northwest Herald (Crystal Lake, IL).

A simpler layout, less ad copy and more feminine font will make this one easier on the eyes and cause more women to "Say Eye Do."

Infusion sports a snappy slogan...where makeup, artistry and beauty meet. And the offer-- buy 2, get 2 free-- may be compelling, if not lost in the message.

Domino's "offer you can't refuse"

Found this one tonight on the website for the Denver Post.

It's late. I'm hungry. The pepperoni catches my eye. Pretty good deal. All I have to do is click on the banner and order my pizza online.

Amazing.