Shark attack in Boulder

Like this one? Japango on Pearl Street in Boulder, Co. uses a creative approach to lure patrons to their sushi bar.

Readers of the Boulder Daily Camera probably aren't expecting to spot this shark leaping for the sushi but the unusual image makes you stop and look.

Attack the weekend...take a bite out of Happy Hour.

Simply irresistible.

Discover the Perfect CD

Make me look by featuring a photo of something I'm not expecting.

Flipping through the pages of the Commercial Appeal in Memphis, Tennessee, you may wonder who is that under the pit helmet crouched in a sea of grass peering at me through binoculars?

A lot of people these days are looking for higher interest rates for short term investments. No doubt this ad will get many of us to stop and look and then want to learn more about 4% rates.

Beam me up Scotty to Star Trek Expo

Star Trek fans (like me) will stop and read this powerful black and white ad promoting ticket sales for Star Trek Exhibition in the North County Times (Escondido, CA).

Running June 20, 2008- January 4, 2009 a the San Diego Air & Space Museum, the show features the world's largest collection of authentic Star Trek ships, sets, costumes and props from all five TV series and ten films over the last 40 years.

The ad offers $3.00 off the normal $24.00 adult admission for Labor Day Weekend.

Domino's "offer you can't refuse"

Found this one tonight on the website for the Denver Post.

It's late. I'm hungry. The pepperoni catches my eye. Pretty good deal. All I have to do is click on the banner and order my pizza online.

Amazing.

Ad says: Enjoy trip to the dentist

Her eyes and big smile tell you to stop and look at this print ad in Treasure Coast newspapers (Stuart, Florida). Then you learn it's about Dentistry that's Worry Free.
Jupiter Dental Spa hits the mark with parents who are ready to pickup the phone or go to the website to book an appointment today.
Nice layout, ad copy and call to action.

Design makes this ad work for Pampillonia

All eyes are on the creation atop this newspaper ad for Pampillonia Jewelers that ran in The Dallas Morning News.

Is it alien? No, the fine print explains it's an Octopus Pin.

The simple design of this black and white ad, ample white space and the solo product that they put front and center is one in a series of elegant ads from this advertiser. Others posted featured a gold cross, diamond earring charms and diamond rings.

The finer things in life from Pampillonia, Designers of Fine Jewelry for Six Generations.

Call this one a class act (and check out their website):

www.pampilloniajewelers.com

Surrender your body Per Se

Unusual images in print ads like this one make you stop and look. Per Se, an Aveda salon spa advertised in the Hartford Courant to reach women looking for luxurious spa treatments. Per Se promises to nurture your body from head to soul. This ad continues to sell with well written copy that captures the heart (surrender your body to luxurious treatments) and finishes with an invite to book an appointment.

Ads like this one reach new customers and remind regular clientele that it's time to return.
Agree?