Domino's "offer you can't refuse"

Found this one tonight on the website for the Denver Post.

It's late. I'm hungry. The pepperoni catches my eye. Pretty good deal. All I have to do is click on the banner and order my pizza online.

Amazing.

Ad says: Enjoy trip to the dentist

Her eyes and big smile tell you to stop and look at this print ad in Treasure Coast newspapers (Stuart, Florida). Then you learn it's about Dentistry that's Worry Free.
Jupiter Dental Spa hits the mark with parents who are ready to pickup the phone or go to the website to book an appointment today.
Nice layout, ad copy and call to action.

Design makes this ad work for Pampillonia

All eyes are on the creation atop this newspaper ad for Pampillonia Jewelers that ran in The Dallas Morning News.

Is it alien? No, the fine print explains it's an Octopus Pin.

The simple design of this black and white ad, ample white space and the solo product that they put front and center is one in a series of elegant ads from this advertiser. Others posted featured a gold cross, diamond earring charms and diamond rings.

The finer things in life from Pampillonia, Designers of Fine Jewelry for Six Generations.

Call this one a class act (and check out their website):

www.pampilloniajewelers.com

Surrender your body Per Se

Unusual images in print ads like this one make you stop and look. Per Se, an Aveda salon spa advertised in the Hartford Courant to reach women looking for luxurious spa treatments. Per Se promises to nurture your body from head to soul. This ad continues to sell with well written copy that captures the heart (surrender your body to luxurious treatments) and finishes with an invite to book an appointment.

Ads like this one reach new customers and remind regular clientele that it's time to return.
Agree?

New Home builder shows off the kitchen

Wow, nice job showcasing the kitchen in this print ad for Beattie Homes that I discovered in the Calgary Herald.

Notice how the lack of border makes the ad look bigger. The layout is clean, the color is nice. But it's the photo of the magnificent kitchen the does the selling as it showcases the lighting, cabinets, granite counter tops, stainless steel appliances and elegant wood floors.

The buyer gets a glimpse of the exterior with the smaller snapshot of the rendering.

All of the contact info is there including the website and the map.

Take a lesson from this one.

News ad effective for complex message

News ads-- ads that look like news stories-- are effective when you need to tell a complex message.

This one from the Press-Enterprise in Riverside, Ca. features a news ad on the top and conventional display ad on the bottom. The headline and the graphic of the scale work well to get the readers attention-- at least those concerned with weight loss. It works like a news story in explaining the facts and benefits of procedures available from the Center for Medical Weight Loss.

Then the display delivers a powerful call to action, first with the clever headline, then with the "after" photo that shows her tiny tummy inside those "old size" blue jeans.

Give this combo high marks for signal-benefit-proof.

Banner beckons Cherrydale by the Sea

Photo of the rider fills the frame in this 300x250 I found on www.delmarvanow.com, the website for the newspaper in Salisbury, MD. Instantly this one grabs the attention of equestrians seeking escape to 20 acre homesites on Virginia's Eastern Shore. I like the ad for its graphic hook and tight copy but how many are called to click for more information?