Saturday, May 1, 2010

Aristocrat


Strong signal, benefit, proof in this beauty that I spotted today in the Kansas City Star.
The image of the 2010 C300 coming at you certainly stops you right in your tracks. The headline begs you to read more. And the ad copy with sign and drive lease payments of $459 per month call you to visit Aristocrat Motors to take a test drive.
Who says that print ads are dead?

Monday, March 22, 2010

Take me away to the Land of Lagniappe


Wow, did you spot this beauty last weekend in the Houston Chronicle? They say any ad has 2 seconds to get your attention. Well this one had me at hello. The photo introduces us to the Lauberge du lac Casino Resort in Lake Charles, LA. The designers kept my interest with the headline: Rooms from $149. Extra helping of luxury included. But the clincher came in the body copy that promises golf, shopping and an escape to another world. Not being from Louisiana I had to check the definition for Lagniappe-- a little something extra you get when you make a purchase from a merchant in that part of the country. It all makes you want to call or visit their website to book a reservation.

Friday, February 12, 2010

Swanson ad stacks up nicely


Did you spot this one from Swanson during the holidays? This full color, full page ran in major metros across the country, touting Swanson's as an essential ingredient for the holiday meal.

I like this ad for the creative design, the unusual image of platter of turkey, topped with all the fixins, creating a most unexpected shape. It puts all eyes on the sturdy can of broth at the base.

Hold the MSG, this is 100% natural broth!

Sunday, January 24, 2010

Big Screen TV promotion is a big winner


Nearly everyone will watch the Super Bowl on a Big Screen TV.

Rooms To Go does a super job of bundling Samsung's Ultra Slim HDTV with purchase of living room sets in a variety of price ranges.

Expect a surge in business for this retailer with the big game just a few weeks away.

By the way-- this display ad jumps off the page with its strong signal, benefit and proof. I like the bright colors and the careful use of white space.,

Sunday, January 3, 2010

A little Vuitton


A simple silhouette sells thousands of purses, time pieces and other fashion items that are synonymous with the name Louis Vuitton. My young adult daughter carries a LV handbag. She likes the way it makes her feel.
This ad that ran in the Dallas Morning News boosts the branding that makes LV one of the most recognizable in the world. Sold exclusively in Louis Vuitton stores. They want you to call or visit their website.
I'll bet that lots of people did.

Sunday, December 6, 2009

Wow, W. Dallas Victory


Whatever, whenever. Who could ask for more?
Well, take a look at this striking full page, full color ad for W. Dallas Victory Residences....
Where you will discover the wow factor that comes in living in one of the nation's most dynamic urban neighborhoods. The image instantly sells the warmth and the view. Well written ad copy transforms casual interest to desire for more. With phone and website contact info you know it's time to act. Before they are all gone.

Sunday, November 29, 2009

Enter to win nets results


Can't miss the excitement in this 300x250 for Excalibur in Las Vegas.
Newspaper websites across the country seem to carry this one that offers an enter to win for a chance to experience New Year's Eve in Party Town, USA.
Her smiling face and raised glass call to any and all who are interested in a chance to win.
Graphics in this ad are sin-sational.