Campbell's ad sells less salt

This newspaper ad is suitable for framing.

What a beautiful ad from Campbell's promoting its low salt Tomato Soup. Ran to day in the News Tribune (Tacoma, Wa.).

See how they used blue skies, clear seas and the shell to show that the world's best sea salt let's them use less salt to make their tasty soup.

Powerful branding for this time of year.

How much is 25% off?

The lady in the ad is screaming for joy because Jetson's in Ft. Pierce, Florida is offering 25% off matching pairs of Whirlpool front loaders.

Style points for the look and layout. The signal is clear. And the big bold benefit headline jumps off the page.

Unfortunately the message is short on proof. 25% off what? Add the regular price and the savings-- provided the specifics prove it's a smoking hot deal-- and response will spike.

Otherwise, it's just another pretty ad.

No one beats Walmart

Rarely do you see a display ad in newspapers for Walmart. This one is bound to deliver strong response.

Full page format makes the message loud and clear. Instantly you know Coke products are priced to sell with a bold promise that no one beats Walmart's "unbeatable prices."

$4.98 for a case of Coke. Wow. That's scary.

And in case the competition is thinking of going lower? Walmart is willing to match any local competitor's printed ad.

With ads like this the product will be flying off the shelves.

Home buyers respond to $8000 tax credit

With the Dec. 1 deadline looming for the government's $8000 tax credit, response will be high for ads like this one from ReMax in Knoxville, Tn.

This leaderboard's simple design and strong call to action-- see if you qualify... click here-- means more people will see it and respond.

The ReMax balloon and logo add credibility to the offer.

Certain restrictions apply and driving consumers to the ReMax website solves the impossible task of showing all of the details in the 728 x 90 space.

Buy plenty of impressions and expect a higher than average click through rate with this one.

What's bugging your business?

Do you know what's bugging your business? Better call Kennedy and Coe. That's what many biz owners may do after seeing this cleverly designed and written ad message from the Kansas based CPA firm.

The blood sucking mosquito gets our attention for it's not what we expected as we read the pages of the Wichita (Ks.) Eagle. The headline makes us laugh because even if you don't know a lick of Latin you can translate "drained profits."

The balance of the ad copy reassures the potential client that the answers to their problems may be a phone call a way.

What are you waiting for? Pick up the phone!

Artsy ad for Tlingit glass creations

What a winner from the Museum of Glass in Tacoma.

Designers used a photo to play up a piece created by Preston Singletary to show museum visitors a sample of what's in store when they tour his Echoes, Fire and Shadows, now through September 19.

The fonts, shades and colors balance the bold and simple look.

The ad copy includes plenty of particulars but misses the point that was instantly clear with a visit to the museum's website--- Preston magically mixes his Tlingit ancestry with dynamic studio glass moves.

Sell the sizzle.

Classy ad for Date Night

I like this one for the way it sells a good time with someone you love. Eye catching. Good ad copy. Short, sweet, but sells the value of every night's deal. Graphics that sell the experience, then the tasty treats.
Truluck's in Austin, Texas invites you make every night date night.
And I'll bet this ad fills the house.