Ad Alley: Sassy banner ad for Petite Sophisticate also sports strong offer

Saturday, April 5, 2008

Sassy banner ad for Petite Sophisticate also sports strong offer

This 728x90 leaderboard on the Knoxville News Sentinel website for Petite Sophisticate sports a clean look, smartly dressed, and attractive models. No doubt the online banner will get lots of looks. But it's the offer-- a whopping 40% off all bottoms-- that will get women to click and shop.

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Welcome to Ad Alley, a place where you’ll find facts and opinions about advertising—mostly print and online. I’m an ad guy and selling advertising is what I do for a living. But for me it’s always been more than about selling. The challenge—and the fun—comes in creating messages with words and graphics that trigger action by consumers. The net result for the advertiser is traffic—phone, in person or e-commerce that makes it all worth while. Return on investment is what it’s all about.

Let’s face it, advertising is a necessary evil. Given a choice most business owners would avoid advertising for its time, trouble and expense and rely on reputation and word of mouth. WOM is the best form of advertising in the world. But a long time ago somebody figured out that advertising was needed to spread the word faster and broader. Doing that cost money, sometimes a lot of money. And it’s frustrating to spend all that dough on something that sometimes works and sometimes doesn’t.

So that brings us to Ad Alley, my attempt to share best practices for advertising in print and online. Expect to find examples of good and not-so-good ad layouts; and advice on how to get more people to call or shop your store. You’re welcome to post questions and comments and I’ll do my best to reply. Along the way I’ll do my best to keep it upbeat, lighthearted and fun.

Ad Alley

Saturday, April 5, 2008

Sassy banner ad for Petite Sophisticate also sports strong offer

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