What does it take to get customers to shop you store? 5%, 10% discounts? That barely covers the sales tax.
20%? Now you're talking. Boscov's Department Store offered a March Shopping Pass so shoppers could take an extra 20% off many items in the store. This single frame 300x250 banner on the Baltimore Sun's website got my attention. Like many others I clicked to see the coupon for details.
Boscov's offer lets the shopper decide what to buy. It puts everything in the store on sale (with certain restrictions of course).
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