Wednesday, April 2, 2008

Golf Town print ad offers $50 gift card


Golfers will stop and look at this ad in the news pages of the Vancouver (Canada) Sun. And those ready to buy new irons may be tempted to buy from Golf Town instead of another store with this extra incentive: Free $50 Gift Card.
But the ad scores a bogey by forcing print readers to go to the web to find the location nearest you. Make it convenient: add a phone number or addresses.

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