What do they say, sell the sizzle not the steak? Diamond Ford does that with this Spring Fever sale in this week's New York Daily News. Graphically they hook you right away with the bright colors, fun fonts and photos. Then they tell you why you should buy from them (rather than the other guys) with low, low lease payments. Putting the monthly payment in big red digits makes them pop off the page. Don't believe every ad claim that you read? This one includes the proof in the ad copy.
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