Orlando is full of fun things to do. Theme Parks, theme entertainment and theme dining. Spotted this 300x250 banner for Pirate's Dinner Adventure on the website for the Orlando Sentinel.
Fails the first test--signal the reader to stop and look-- by including too much info. Like a billboard on the highway the message here needs to be clean and simple. Break up the copy into 2-3 slides that can be delivered in transition. The benefit statement is good-- they promise fun and laughter along with your meal. But the headline is too small and the font hard to read. Contact info is complete: you can call, drive by or click on the ad and link to the website. More people will respond with a cleaner layout and simpler message.
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