Simple sells. This print ad from Calgary, Canada targets women with a very clear and direct message: a chance to buy shoes, boots and handbags at up to 50% off. The layout and the designer's choice of fonts and graphic elements conveys quality. Combined with the big and bold promise of savings it's a simply irresistable offer. The signal is clear-- instantly the reader knows its a shoe sale. The benefit to the shopper is loud and clear. Finally, the name of the store is built into the toe of the shoe. Nicely done.
No comments:
Post a Comment