Health clubs, like many businesses, need a steady flow of new customers. Prospects include first timers as well as others willing to switch facilities. So, why should someone join your fitness center rather than another?
This handsome small space ad from The Sun in Vancouver, Canada sports happy faces in a full color photo that quickly grabs the reader's attention. The bold benefit headline promises "this membership will change the way you look and feel." On top of that Fitness World offers price incentives: 50% off the month-to-month initiation plus first month free. Web address was included for those needing more information. Run this ad 3-4 times per week for maximum reach and frequency. It's an effective way to win new customers.
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