Audience? Designers of this skyscraper I discovered on the website for the Desert Sun in Palm Springs clearly wanted to reach serious golfers with low handicaps and deep pockets.The message hits the mark with a chance to discover the golf course and resort that is home to the Skins Game. The headline screams value with a sense of urgency to play the newly opened course. Posted on the travel page, this 160x600 banner reaches locals wanting a weekend getaway as well as snowbirds ready for an extended stay. The call to action-- click here to book a tee time-- is the perfect finishing touch.
Expect this skyscraper to generate high yield click throughs.
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