Classy ad for Date Night

I like this one for the way it sells a good time with someone you love. Eye catching. Good ad copy. Short, sweet, but sells the value of every night's deal. Graphics that sell the experience, then the tasty treats.
Truluck's in Austin, Texas invites you make every night date night.
And I'll bet this ad fills the house.

Who's the Best Realtor?

Thousands sell real estate in Dallas, Tx. Only one can claim to be the best Realtor. Nathan Kaul with Keller Williams. Home buyers and sellers looking to hire a top gun will stop and look at this ad. And they will keep reading because the ad is attractive and the benefits are clear. Boost reader response with a quote from a satisfied customer rather than from Nathan himself.

Sweet Deals on new homes

A scoop of ice cream in the height of summer is bound to get everyone's attention. And the headline-- Sweet Deals-- begs the reader to discover more.

Copy is well written and clever.

You might think this ad should get high marks for effectiveness.

Problem is that serious home buyers, and the number grows each day as the market rebounds, might miss this display ad because it forgets a basic rule: newspaper ads have but 2 seconds to get the reader's attention. And the readers that count are the ones that are warm or hot prospects.

Make the ad larger, add a photo of a happy couple stepping across the threshold of their new home at Alamo Creek and the marketers at Shapell Homes are likely to see higher traffic counts this weekend at their model homes.

Tee It Up at Golf Town

Shopping for golf clubs? Impossible to miss this powerful ad that ran recently in The Calgary Herald.

First you can't help but notice the almost large as life over sized driver that seems to leap from the page. And the chance to save on Nike Golf-- particularly if you are a fan of the brand-- makes it tough to turn past this one.

The proof is in the ad copy with regular price, big sale prices and the savings calculated for you.

Golf town is likely to drive it long and straight with this one.

Oh Baby!

Dallas moms have plenty of choices when it comes to choosing a hospital birthing center. Some may change their minds after seeing this display ad in the Dallas Morning News.

Moms and dads to be may see themselves in this layout. The headline sells the benefits of Presbyterian Hospital. Then the ad copy closes the deal with words that assure pampering, expertise, luxurious private rooms and when necessary the high risk OB unit.

High marks for this one.

Better way to beat the heat

Summer's here. It's going to be hot.

Colorado Comfort wants to be your HVAC solution.

This quarter page display ad features a pretty face with Popsicle in each hand. Effective because its funny and not what you were expecting. Gets your attention.

The benefit is strong too with the price broken down to just $3.00 per day.

Call to action is clear with deadline to take cash in on the savings.

Graphically the ad is weak from the neck down. Easy to fix by using snappier fonts and up sizing the logo.

Fun way to sell the product.

Dad Eats Free at Duffy's

Among more than 70 restaurant ads today on the website for Treasure Coast Newspapers, this one caught my eye.

It was the headline.

Dad Eats Free on Father's Day.
(It Doesn't Get any Better Than That).

Now, I've never been to Duffy's but have to admit the offer is tempting. And the three photos of the dishes offered add to the lure to check this place out.

Notice the coupon at the bottom-- a great way for the restaurant to track the response.

Then they closed the deal with the tie to the U.S. Open and Duffy's big screen TVs.

Score one for Duffy's.