Notice how the baby business is booming again? This 300x250 from New Orleans (www.nola.com) catches your eye with its focus on a cute little newborn. I like the way the photo fills the frame and the benefit-- Specializing in Little Miracles-- is tucked below. If the goal is name awareness then Tulane-Lakeside Hospital executes well with this creative. No obvious call to action but if one is curious for more information a click takes you the hospital's home page. Better if it linked directly to content for the birthing center.
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