The target audience here has to be male Indy Car race fans, but come on did they really need to put Danica Patrick in a bikini to promote her upcoming race at the Texas Motor Speedway? This horizontal display ad in the Oklahoma City Oklahoman touts Reason #7: DANICA to Throttle Up for the Learjet 550. Plenty of swimsuit poses on Danica's website and myspace page. Would this ad have been equally effective with a photo of her in one of her tight fitting race uniforms?
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