Ever been face to face with a gopher?
Spotted this print ad in the North County Times (Oceanside, Ca).
Harp Pest Control uses this washed out graphic of a grim gopher to make a bold statement to homeowners who are ready to call for help. This photo is worth a thousands words. "Gross" might be one of them. For many of us it will be worth the $45 to keep this photogenic rodent from showing up in our nightmares. Can't tell if he's grinning or growling. What do you think?
No style points for the layout and quality of the photo. Effective? Probably. It gets the attention of the target audience, offers a reason to call Harp instead of the competiton, and the info needed to call. I would add the web address.
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