Venues with more than one act can take a lesson from Seminole Hard Rock Hotel & Casino. With a single 300x250 box ad they are selling tickets for two concerts, one for Reba McEntire, a second for Carlos Santana.
Layouts are ordinary, graphics are a bit weak but strong call to action will deliver high click and conversion rates.
Found this banner ad on the entertainment page on the website for the Fort Lauderdale Sun-Sentinel.
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