The thin market says that only a small percentage of people are in the market to buy a particular product or service at any given time. Always at the top of that list are women's shoes. Nordstrom knows how to pack the store with effective print ads. Case in point their semi annual sales. Evidently they can apply the same techniques with amazing success with online display ads. This example from The East Valley Tribune (Mesa, AZ) speaks to women in the market for shoes with color and graphics that appeal to the target audience. The headline "Shoe Clearance" shouts value and immediacy to the target audience. The offer to save 33% or more...great selection...online and in store is too good to refuse. And the call to action-- shop now-- is simply irresistible. A click of the mouse takes you to Nordstrom shopping channel for shoes where you can pick the style and size and colors that fit your fancy. Expect this ad to draw traffic to the store and plenty of e-commerce. Good example of ads that work.
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