A good photo is worth a thousand words. That's true here with this scrumciously delicious ad from McCormick & Schmick's that published this week in the Dallas Morning News. Men and women with above average taste and income will find it hard to resist this offer to join them for Easter Sunday brunch or dinner. Many dining ads miss the mark with art that presents the special in a less flattering light but not this one. The photo is well lit, sharp and clear making it easy to imagine taking a bite of this mouth watering combo of steak and prawns with asparagus. No need for a wordy headline here. The picture tells the story. You are invited to call or visit their website for reservations. Expect them to play to a packed house.
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