Strategy and execution go hand in hand with this skyscraper (and leaderboard with similar message) that I discovered this week on the Denver Post website.
The tightly cropped photo of the young woman in spring colors accentuates the floral print dress. The message is aimed at Dillards shoppers with a call to action to click to "view our ads online." It's simple and straightforward.
Dillards customers are likely to click, but is the benefit strong enough to lure other shoppers?
No comments:
Post a Comment