Ads for luxury cars must work overtime to reach people ready to buy. That's because the pool of buyers for high end cars is small. Think about it this way: in any given week only about 2% of the adults in the market are shopping for a new car. And of that group only 1-2% are considering an Infiniti, Lexus, BMW or Mercedes Benz. Ads that work are big enough to be easily seen and start with a clear signal to the reader to stop and look. Case in point---this ad for Bommarito Infiniti in St. Louis, Mo. Notice at the top the Infiniti logo and the 635 model driving toward you. Many adults will stop and look at this ad but 100% of the Infiniti shoppers will. They can't help but notice the logo and photo. Next the advertisement speaks to why I should buy from this dealer rather than another with a headline that promises to make Luxury Car Driving Affordable. Then we find three clear examples, each showing an illustration, make and model info, lease payments and 1.9% APR. The signature includes phone, address and website, but could be enhanced by including a map. Expect this ad to generate phone calls and walk-in traffic.
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